They found 11 companies that met this criteria.Ĭollins and his team then identified a “comparison company” for each good-to-great company. To identify clear examples of good-to-great transitions, Collins and his team searched for companies with 15-year returns equal to or below the general market that, after a distinct transition point, recorded 15-year returns at least three times the general market. The follow-up to Built to Last, Jim Collins’s influential study of 18 of America’s enduringly great companies, Good to Great leverages a 20-person research team, dozens of interviews, and thousands of pages of documents to answer two questions: Can a good company become a great one? And, if it can, how? Methods
1-Page Summary 1-Page Book Summary of Good to Great
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